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The process of Bluetooth-based proximity marketing involves setting up Bluetooth "broadcasting" equipment at a particular location and then sending information which can be text, images, audio or video to Bluetooth enabled devices within range of the broadcast server. These devices are often referred to as beacons. Aug 24, 2016 · Proximity marketing, based on the use of Beacon devices, is the future of mobile marketing. Let’s have a look at the main Beacon-based opportunities for retailers. Location-based campaigns. Beacons can trigger location-based notifications in specific apps on customers phones. .
However, the most efficient and popular way to implement proximity marketing is with beacon-based infrastructure. Industries such as retail, real estate, hospitality, healthcare and educational institutes are extensively using beacons to attract, engage and retarget customers. Mar 09, 2017 · Proximity marketing: the use of Beacon technology to provide a location based experience As highlighted by this article, ‘total BLE Beacon shipments will comfortably exceed 400 million units in 2020’. Proximity marketing using beacons is being widely used at airports, hotels and attractive tourist destinations to enhance the experience of visitors. Proximity marketing in small businesses Small businesses like coffee shops , stand-alone restaurants , spa and salons, retail stores, and car dealerships have found enormous success with exciting and compelling beacon use cases.
Low Energy Bluetooth Proximity Beacon – BLE 4.0 Low Energy Bluetooth Beacons (BLE 4.0) are not about sending location coordinates like a GPS system, they are self-identifying devices that can be used to do what ever an APP wants to do once it understands that it is near to a specific Beacon. Apr 27, 2018 · This is the updated version of our top 10 questions about Bluetooth Beacons video. Do you need an app? iOS users still need an app to receive beacon notifications. Whats-OUT is an effective location-based mobile marketing app that combines a powerful proximity marketing platform, loyalty programs application & geo-locations based Business Listings that delivers your digital marketing messages, campaigns, events & promotions directly to your customers. Eddystone URL, iBeacon technology and the smartphone have provided BLE broadcast signals and proximity marketing with a realm of new possibilities. With this technology comes a learning curve for businesses and customers. With increased interest in the Internet of Things and many retailers launching proximity based iBeacon enabled apps, many people have begun to
BeaconEdge gives you all the tools necessary to build your beacon and proximity marketing business. With training, marketing material, platforms and support, it's the best opportunity around. 844-719-7055
Apr 12, 2017 · Proximity Marketing: How to Attract More Shoppers With Beacon Technology Beacon technology has been generating buzz since Apple introduced Bluetooth beacons to the market in 2013. This year, they’re expected to drive over $44 billion in retail sales and continue to climb. BLE or UWB beacons with motion recognition features for indoor navigation, proximity marketing and RTLS. Four models of Leantegra beacons and several dozen 3rd-party devices, which are supported by CVO Platform. Beacons: Proximity Marketing Devices. A beacon is a small gadget that uses Bluetooth to transmit information to mobile devices in the nearest proximity. It works only in a specific location when the mobile device is within the range of its activity. The beacon then sends a specific ID, which is a target on a specially programmed app or program. Aug 24, 2016 · Proximity marketing, based on the use of Beacon devices, is the future of mobile marketing. Let’s have a look at the main Beacon-based opportunities for retailers. Location-based campaigns. Beacons can trigger location-based notifications in specific apps on customers phones.